I came across this a week or two ago and I have fallen in love with this video. Partially because the narrative is done in a way where I now want to know what the hell is actually going on in the story, and partially because hat badger is completely insane and I love it.
About the narrative, though, because I do love some weird narrative, this project looks like a lot of fun and I can sort of understand how it would work.1 Beyond the initial story you get from the toys in the first place and hints to switch the pieces and choose which ones to interact with which ones first, you can get updates on your phone to get the next part of the story.
Personally, I hope this does well because it looks like a damn lot of fun. I also hope that more people start experimenting with this sort of augmented reality story telling because damn it looks like it would be fun to play around with.
- I have not done any research on it, only looking briefly at the site to see if I could get those in Canada and if the app required to play was available or Android. [↩]