Marketing: Getting Reviews

This is post 13 of 14 in the series “Publishing Process” While getting your book into the hands of readers is a great way to convince people to take a chance on your books, there is one more thing that you have to still do in order to increase your chance at getting a sale. And it is by far the most frustrating part of publishing. More than dealing with all the files and distribution outlets. More than trying to set up your ISBNs, taxes, and banking information. Probably more than even editing. Reviews. Why you need them This probably […]

Marketing: Paid Services and Free Stuff

This is post 12 of 14 in the series “Publishing Process” So if I don’t like doing the social media thing, what do I do for marketing? What is the thing I’ve tried that actually ends up selling me enough books to buy a coffee or two a month? Paid services Don’t. Just save your money. I have tried a whole bunch of paid services over the years. Twitter campaigns, getting in with a bunch of authors to cross promote, Facebook campaigns, good old ads for authors, all sorts of things. Spent a couple hundred bucks over the years trying them. […]

Marketing: The Numbers, Social Media, and Mailing Lists

This is post 11 of 14 in the series “Publishing Process” Okay. So. Marketing. Let’s get one thing straight. I am not someone to come to for marketing advice. I am awful at marketing, largely because it makes me very uncomfortable. There’s plenty of places that will tell you that these people want your book and you are just helping them find it.  See, I’ll walk into a store to look for pants, but I don’t want the sales associate to help me find them. Get me? So yeah, marketing is not my strong suit. Still, I have to do some of […]

Distribution: PublishDrive

This is post 10 of 14 in the series “Publishing Process” These guys are… new. They are super new. It seems to me that they were originally a service just for small press companies that has decided to now try to capitalize on the indie market. Which I have no problem with, given one of the more elusive locations that they distribute to. File preparation So here’s the thing about PublishDrive. They only accept ePub as a file format. If you want to give them a doc to convert, I’ve heard quotes at $180USD for it. It sounds like they […]

Distribution: Draft2Digital

This is post 9 of 14 in the series “Publishing Process” The next place I go to is Draft2Digital.1 This one just does distribution without a storefront, but it has some pretty fantastic extras. Which we will get into. But first, guess what I have to do again! File preparation Because of the way Draft2Digital does it’s thing, I opt to remove the front and back matter from my books. No title page, and no links at the back! It’s yet another file, but removing things is pretty quick, and then I save my doc. Once that’s done, I get […]

Distribution: Smashwords

This is post 8 of 14 in the series “Publishing Process” So, I go wide, and the first place you want to check out when you’re thinking of going wide is going to be Smashwords. It’s not only another sales channel on its own, but it will distribute your books to other retailers and give you a decent cut of the profits, though there are some hoops. File preparation Yeah, so with Smashwords, on top of all of that preparation you did with your file beforehand, also requires one extra little bit. I take my file and save a separate […]

Distribution: Direct Distribution

This is post 7 of 14 in the series “Publishing Process” All right now that we have Amazon out of the way, time to make this clear. I have been going wide on my distribution, meaning that I put my books out everywhere that I can get away with. Wide distribution is fantastic to reach audiences outside of Amazon’s US market1 and lets me do a lot of interesting things. Financially, it makes the most fiscal sense to publish directly through the individual retailers. This way, you will make the most profit on each sale and you will not have anything […]

Distribution: Amazon

This is post 6 of 14 in the series “Publishing Process” Let’s get one thing straight. Amazon is just… awful as a company. The’ve put a bit of a stranglehold on a lot of the online publishing industry and keep trying to make things worse so that they can make a profit. Because they are a company and their publishing arm is just… ugh.1 Amazon KDP Amazon’s program is called KDP, or Kindle Direct Publishing,2 and it is one of those friends that I have to see more than I want to see. It will take .doc files and the […]

Some things to prepare

This is post 4 of 14 in the series “Publishing Process” We’re getting really close to actual distribution and getting your book out there! Or mine, however we’re looking at this. Now, this is going to be a do as I say not as I do sort of thing, because you should have this stuff done, but I never do. This will be quick and you’ll be so happy if you keep it all in a document somewhere. Anyway, onward! Synopsis The write up for your book that will go on the sale page. What is your book about? What would […]

Publishing as a Canadian

This is post 3 of 14 in the series “Publishing Process” Now seems like an excellent time to mention that I am, in fact, Canadian. All those weird random Us in words? Totally intentional.1 And because I’m Canadian, there’s a few things that function more than a little differently for me on the legal side of things. ISBNs First and foremost: For most outlets, you do not actually need an ISBN. There are benefits to having your own ISBN in some cases, though. It does allow you to list your own imprint instead of the distributor2 which is nice, though many […]