Old Spice Ads

Participatory culture is a bit of an odd phenomenon. I know about it mostly through Henry Jenkins‘ book, Convergence Culture , but until recently, I’d never seen a very good professional example of it. Sure, there are smaller fan-based works and online series that incorporate this , but that I’ve now found a well done professional example of it, I’m quite happy. I speak, of course, of the Old Spice guy. Those of you who subscribe to him on Youtube will already be familiar with it. He had a wonderful back and forth with Alyssa Milano, after all. He took […]

Star Wars Augmented Reality Game

Has anyone else seen this? Because it’s damn cool. To promote their product, TomTom seems to have only started by harnessing the Star Wars fanbase with their commercials, which feature such amazing things as Darth Vader trying to say “Round about” and force choking the hell out of anyone who dares tell him he’s doing it wrong. But it doesn’t stop there. On top of that, they’ve created an interesting game to go with their contest to win a free one, all based around Star Wars which tests your ability with the force. If you have a webcam, I recommend […]