Old Spice Ads

Participatory culture is a bit of an odd phenomenon. I know about it mostly through Henry Jenkins‘ book, Convergence Culture , but until recently, I’d never seen a very good professional example of it. Sure, there are smaller fan-based works and online series that incorporate this , but that I’ve now found a well done professional example of it, I’m quite happy. I speak, of course, of the Old Spice guy. Those of you who subscribe to him on Youtube will already be familiar with it. He had a wonderful back and forth with Alyssa Milano, after all. He took […]