In my quest to do some personal and professional development this year, I’ve started looking into things like how to do more to treat writing and publishing like a business, and one of those things I need to work on is getting my newsletter ((Which you should definitely subscribe to! You’ll get a free book out of it right now!)) in order. Enter Newsletter Ninja by Tammi Labrecque.
So I struggle a lot with my newsletter, as do a lot of other author folks I know. I don’t always know how to handle it, how I should think about it, and what exactly you do with it in general. This book was great to answer some of those questions that I’ve had.
The book focuses a lot more on the philosophy of the mailing list. How to think of your list and your subscribers, and then taking that mindset and using it as a means of communication. It also gives a lot of interesting ideas for how to implement the ideas as well.
Interestingly, it also uses some of the concepts in UX design1 like creating a specific user that you can then talk to, which I found particularly helpful to understand and, while it still hasn’t told me what I should be putting in the newsletter directly, it does help to guide what sort of content will go in there in the future.
And, you know. Other super secret things. That you should subscribe to see.
If you want to pick it up, Newsletter Ninja is on Amazon!
- I work as a programmer and UX dev, by the way [↩]