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Mindset for pricing handmade goods

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I’ve been making a lot of updates to the shop and I’ve come to figuring out how to list and price the jewelry I’ve been making. Jewelry has been something I actually can work on while I’ve been recovering from the brain issues, but I have never been good at figuring out pricing, even when my brain was functioning properly.

When I was able to do markets, I would sometimes ask the other vendors how to they figured out what to charge. Many of them were doing this in hopes of going full time, and it’s something I would like to look into eventually as well. They told me some variation of the same thing:

You need to value your own time and charge properly for your work.

It’s an idea I’ve been very resistant to. I’ve thought largely about making pricing competitively, and about only charging what I would feel comfortable with paying for an item myself. I’m someone who goes to multiple stores and tries to find a good deal or wait for a sale, so the lowest I could possibly go and just enough to cover materials and feel like it was correct for the item.

But that’s also not how I shop markets. That’s not what I do when I am looking at handmade goods, at custom jewelry, at things I know that was made by a person and not a factory. And that’s helped to shift my mindset.

I’m also very aware that, while none of them ever said anything about it, it was making things harder for everyone else around me. Undervaluing my own work can make everyone else look like they are overvaluing their own, especially if they have something similar or if someone with something similar comes in on a day I’m not there. It’s not good for anyone to do it.

So I’ve taken a lot of the general feelings out of the pricing, stopped choosing numbers based on what feels like a good deal, and turned everything into a mathematical formula. There’s a spreadsheet, though I’m now also considering making this into a whole program for myself. Now if only I could get into some markets and see if it’s worked!