• You do not talk about heroes, villains, or powers. You do and you will disappear.

    The Welcoming Committee was a success. New students continued to pour into Larkdale Secondary every week, now all able to easily find their classes, join the clubs they wanted to, and had a support system in case they needed anything. And they nearly stopped getting killed by the city. Nearly.

    Many of them were restless, unable to even speak freely outside of the club room, and new transfers came with new ideas about how to deal with the problem of Whitten. With Matt still not recovered from last semester, Indira is hesitant to try anything, but she knows that it’s only a matter of time before one of them decides enough is enough and when they do, they will be killed by the Speckled City.

    Get your copy of Hero Complex today!


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    Okay. So. Marketing. Let’s get one thing straight.

    I am not someone to come to for marketing advice. I am awful at marketing, largely because it makes me very uncomfortable. There’s plenty of places that will tell you that these people want your book and you are just helping them find it. 

    See, I’ll walk into a store to look for pants, but I don’t want the sales associate to help me find them. Get me?

    So yeah, marketing is not my strong suit. Still, I have to do some of it. You can come up with a much better plan than I have, though I can at least help to give you a starting point and tell you what’s worked for me without making me feel too terrible.

    Okay? Okay. Let’s get into this.

    The 10% Rule

    Ten percent is not the firm number, mind you, but it’s a good general rule that I’ve found. One in ten people on average will take an action. One in ten people will click on a link to a book. One in ten of those people will check out the excerpt or summary. One in ten of those will actually purchase. One in ten of those will go to see a second book if a link is presented to them. And so on. 

    As someone who wants to sell books, this means you want to get as many people as possible to land on your book page so that eventually you will hit enough people to result in a purchase. In many cases, this means spam, and this is why I am not good with marketing. 

    Twitter, Facebook, and the rest

    I have all of these things, but honestly do very little in the way of marketing through them. My Twitter sometimes has me talking about the projects I’m working on. Facebook is mostly an author page that has the blog cross-posted to it and the occasional book announcement. I have never been comfortable using these platforms for marketing, but I have them. Mostly because I did use them properly at some point.

    And by properly, I mean I spammed the hell out of people. And it did get me sales, don’t get me wrong, but I also hated doing it. So now I use them like a normal person and occasionally tweet out something about a promo happening or post about an upcoming book. Most of anything that might be considered marketing happens on the blog.

    Author Blog

    This thing you’re reading! I read all the articles at one point about what to post and how often. You want to provide helpful-but-related materials to what you’re currently working on. Throw in a bonus scene! Do character interviews! Release a soundtrack! Do cover reveals and sneak peeks! That’s how you attract people who will read your work, by appealing to people who are already interested in your work.

    This didn’t work for me. At all.

    The posts that gained the most traction for me were the ones about writing and publishing. These were the ones that got interaction, shares, and feedback. And the reason for that is very obvious.

    The Indie Author Problem

    Look. I’m an indie author. I feel for them. I’ve read the same things they have, I’ve done some of the same things they’re doing, and I know that they are doing what’s been recommended. But I hate other indie authors on social media.

    When you state you’re an indie author ((Or put the keywords “novelist” or “writer” in the description)) most of the people randomly following you are going to be other indie authors. And that sounds great, right? Nice support group? Nope.

    About 90% of the folks who follow you are following you exclusively to get a follow back and so that they can then promote their books to you. Their feeds are all retweets of other people and advertisements of their books. The actual person is not there, it’s just an automated feed. Sometimes they will post something, but it will be something generic and non threatening, something that a bot could have come up with to try and make them seem like a real person. Something to maybe capitalize on a trend or hashtag.

    The reason is simple enough. The theory is that enough eyes mean that eventually someone clicks. And if enough of those eventuallys happen, then someone will actually purchase their books. And honestly, it does work if you are persistent enough. But it makes your own social media unusable at a certain point.

    If this is fine with you, go ahead. Just be warned. I opted to stop, though, and go back to being a person occasionally shouting into the void between drafts. 

    Mailchimp

    I do my mailing lists on Mailchimp and it’s been pretty painless, honestly. Once a month now, I send out a newsletter that includes whatever freebie giveaway I’m participating in at the moment, news about any book releases and upcoming events, and anything else that might be interesting. 

    I get a lot more traction and action out of the mailing lists than anything else because most of the people who sign up for it are actual readers who want to know what’s coming next. Every place I have a sign up for my mailing list is optional so I hope that the only people who join it are actually interested. Which helps me feel like I’m not actually spamming all these folks.

    I’m also planning to give out some extras, so if you wanted to join the mailing list, there’s a box over to the left there…

    Well, it was worth a shot.

     


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    These guys are… new. They are super new. It seems to me that they were originally a service just for small press companies that has decided to now try to capitalize on the indie market. Which I have no problem with, given one of the more elusive locations that they distribute to.

    File preparation

    So here’s the thing about PublishDrive. They only accept ePub as a file format. If you want to give them a doc to convert, I’ve heard quotes at $180USD for it. It sounds like they are very manual about the whole thing ((In a few ways…)) so I’d suggest converting it yourself.

    Now, I have two options here: Calibre or downloading a premade epub from one of the places I’ve already uploaded my book to. I try not to rely on Calibre too much ((Too manual, and generating new versions tends to do weird things for me)) so I opted for the latter. Nice and easy.

    Except no. The problems:

    • The Smashwords epub has that Smashwords Edition page, so that was out.
    • The Draft2Digital epub that I made has links in it that will get stripped out because some stores don’t allow your books to have links to other stores in them.
    • The Kobo and Amazon epubs don’t have their required copyright page.
      In the end, rather than creating a fourth and fifth file ((The doc and the epub)) for the fifth outlet in Calibre, I just uploaded my Draft2Digital epubs and let them strip out the links.

    Distribution

    Ah, the only reason I decided to try them out in the first place. They distribute to a lot of little, non-English markets, which is less ideal for me, an English speaker that knows tourist French and less than tourist Thai. They have exactly one outlet I’m looking for: Google. Since Google shut its doors to indie publishers ages ago so we couldn’t go direct, you pretty much have to use a distributor to get into this location. And since Draft2Digital doesn’t have them, I’m giving PublishDrive a chance.

    The rest

    Because I’ve been with them for less than a month and I’m still waiting for some of these books to process, I can’t say much about payment or extras or anything else. I don’t even know how my sales are because, despite being the first things I uploaded, I still haven’t gotten Syndicate or Return to Wonderland ((Or Backstreets for that matter)) distributed.

    They are new, so I’ll give them a lot of slack, but it feels really obvious that they weren’t quite ready to make the leap to indie pub at this point. The UI hasn’t been refined and, given what they said when I mentioned it, I think they are using a manual process for just about everything. ((If it was automated, the day of the week would not matter)) Which is… concerning long term.

    But that’s the end of the getting stuff into stores. Next, onto the thing I’m terrible at: Marketing.


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    The next place I go to is Draft2Digital. ((Help me out, sign up with that link!)) This one just does distribution without a storefront, but it has some pretty fantastic extras. Which we will get into. But first, guess what I have to do again!

    File preparation

    Because of the way Draft2Digital does it’s thing, I opt to remove the front and back matter from my books. No title page, and no links at the back! It’s yet another file, but removing things is pretty quick, and then I save my doc.

    Once that’s done, I get to upload the file and use the Draft2Digital uploader. And then their builder. See, Draft2Digital has probably the best of all the ebook conversion options of all of them, including the ability to pick front and back matter pages, and apply a few preset styles to your book so it looks a little nicer.

    Among their front and back matter, they also give you the option to add previews for other books, and these Books2Read links to your books that I will get into a little later. Better, if you use their front and back matter options, they will update the links and content for you ((Like, add the link to your new book as soon as you finish uploading it to every book in your catalog)) without you having to redo your documents all over again.

    Distribution

    Besides Amazon and Kobo, I distribute to all of their options because I like the ePubs that they generate. They don’t have that many options right now, but they have been adding, however slowly, more outlets. And they will let you present your opt ins and outs.

    The UI

    The UI is nothing special, which is pretty much exactly what you want with these things, honestly.

    Their statistics are useless, however. They do give you the amount they owe you and that is always nice. On the other hand, you might as well download the spreadsheets because the graphs and charts that they show you on the site aren’t very flexible. I just want to know what book sold to what outlet when, guys. And give me a few more time ranges than Last Month.

     

    Payment

    Draft2Digital is nice in that it gives you both the Paypal option and the direct deposit one. They take 10% of the royalties, if I remember right, and you get the rest. Other than that, there’s not a heck of a lot to say. They pay regularly when they get paid from their outlets and… that’s it.

     

    The Extras

    So besides what I’ve already mentioned with the conversion, they also have this Books2Read thing. Which, the UI on it is not fantastic ((Come on, bit of a bigger cover, put the title next to it and add in the description. It’s not that hard to make this better.)) it provides this nice extra feature or giving any reader who clicks the link the option to choose their retailer and send you right to the book page. It doesn’t even limit it to just the ones you’ve used them for! It lists my Amazon and Kobo links on there as well as several options that Draft2Digital doesn’t even have.

    They also have an option you can add in the back matter to allow readers to sign up for alerts about new books. Which is always a nice addition.

     

    Sales

    The sales aren’t fantastic through Draft2Digital, though it’s might be because of how I tend to use the epub files. ((More on that coming)) I mostly get sales through Barnes & Noble and Tolino. Other than that, I haven’t seen much from the other outlets.

    Next week, one last distributor!


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    So, I go wide, and the first place you want to check out when you’re thinking of going wide is going to be Smashwords. It’s not only another sales channel on its own, but it will distribute your books to other retailers and give you a decent cut of the profits, though there are some hoops.

    File preparation

    Yeah, so with Smashwords, on top of all of that preparation you did with your file beforehand, also requires one extra little bit. I take my file and save a separate Smashwords version of it and add in the extra page they require, stating that this is a Smashwords edition. ((They outline how to do this in their own docs)) Which is annoying, and it means that shows up on every copy they distribute, but they have a lot of outlets I don’t want to distribute to directly.

    Distribution

    Once your book passes their checker ((This can sometimes take a while. I’ve found that Smashwords has the strictest formatting guidelines, though if you follow their guide you’re generally fine)) you will have you book placed in their Premium Catalog and it will be available for wide distribution to a variety of stores. They will go out automatically and be available in those stores within a week.

    However. I don’t want Smashwords to distribute everywhere. I’ve opted my books out of several retailers, including Smashwords and Amazon. Every time I upload a new book, I need to opt them out of the retailers individually, since you can’t just set your store to always opt out. And opting out is… annoying.

    The UI

    So for those who don’t know, on top of being a Canadian, I’m also a web developer as my day job, and I work mostly with doing UX ((User experience)) and UI ((User interface)) design these days. And I can definitively say that Smashwords has put minimal time into theirs. It has gotten better, but things are not where you’d expect them. There’s a whole separate page to manage your ISBNs for some reason, instead of editing them right with the rest of your book. And the opt out page involves a hell of a lot of side scrolling, just to even see what all the retailers are.

    And you can’t even define presets for it! Every time!

    Although, Smashwords, if you want someone to redo your UI, I will totally redo it. Hell, I may just redo it for a portfolio. It is seriously annoying.

    Payment

    There’s one more strange thing abut Smashwords. Since I reside outside of the States, they pay me monthly via Paypal instead of a deposit into my bank account. Which is… unexpected, but not entirely unwelcome for my particular situation. ((I work with other people via Paypal, so having a balance in there is generally pretty okay))

    On the bright side, when you’re setting your pricing for your book, Smashwords will outright tell you what their cut is, both through their own storefront and what everyone is making on a book sold through one of their affiliates.

    The Extras

    Smashwords has my most favourite of all of the statistics. There are charts that will let you see sales by book, series, and outlet. ((Although outlet is kind of… not fantastic)) It also gives you a running total of what they owe you, along with the all time books sold. Though the stats aren’t as good when you look at the numbers for the individual books, they do give you enough so you can see how many people downloaded even the sample of your book, as well as how many users added it to their library.

    This is also the only outlet I have that lets me make coupons whenever I want. I can discount my books sold on Smashwords down to free if I want. I do have to make these individually per book, rather than for the entire store, but you can set things like an expiration date on them and use them as promotions. I know I’ve put a coupon in a newsletter before to try and drive people to get a book and they have.

    Oh, and there’s the Pay What You Want option, which is strange. See, a common practice for people who write longer series is to set their books to free so people will give it a shot. Smashwords will let you do that, but they also have this other option. For the first book in a longer series, I’ll set it to Pay What You Want, and let the reader set the price for the book, whether that’s free or if they want to pay anything for it.

    And lastly, they have site-wide promotions. They allow you to set what your discount is from a set of options and your book will be listed alongside the others on the site opted into the promotion. It’s a really easy and cool way to get your books out there, particularly since a lot of Smashwords authors also promote the hell out of it when they roll around.

    Sales

    I do actually get sales from Smashwords, and not just because I am using coupons to lure people to the store. Somehow I get people stumbling onto the books organically, though I still am not quite sure how. I’ve had people give extra on the Pay What You Want books, and I always get a lot of sales during the site wide promos. ((Even full price sales, oddly enough.)) It’s been a generally positive experience using them. Even the sites they distribute to get sales, which is always a plus!

    And honestly, despite the terribly UI, Smashwords has been pretty fantastic to me in terms of getting my books out there. The people coming to Smashwords are looking for indie books, so the general feel you get from everything on the site is a lot more appealing to an indie author, and you do kind of feel like they got your back, even though they are a company and they probably don’t.

    But that’s the last of the ones with a storefront. Next up, straight distribution services.


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    All right now that we have Amazon out of the way, time to make this clear. I have been going wide on my distribution, meaning that I put my books out everywhere that I can get away with. Wide distribution is fantastic to reach audiences outside of Amazon’s US market ((Really, it’s mostly the US market buying books from there)) and lets me do a lot of interesting things.

    Financially, it makes the most fiscal sense to publish directly through the individual retailers. This way, you will make the most profit on each sale and you will not have anything skimmed off the top from other distributors.

    One small problem.

    I’m Canadian.

    This means I can directly distribute through far fewer places. Many of them ((Looking at you, Barnes and Noble)) will only allow you to even register if you have a US or other local bank account, and some aren’t open to indie publishers directly at all. ((Hey Google Play, I see you too!))

    There’s also the small issue of me being kind of not willing to make and maintain hundreds of accounts for smaller sales channels, as well as market individually to each of them, so the only direct distribution channel I use outside of Amazon is Kobo. Let’s get into them.

    Kobo Writing Life

    Kobo will allow you to upload and convert the same file you used for Amazon and, upon completion, it usually takes no more than 24 hours for them to actually list them in the store. You also have the ability to add your book to Kobo Plus, which is like Kindle Unlimited for folks who want that. I have seen exactly zero traction from the service so far, but I’ll let you know if it ever bears fruit.

    The nice thing about this one is that my readers are from not the US. Most of my readers are Canadian or the Netherlands, oddly enough, and it feels like they are reaching a much larger audience. Though, let me be clear, sales are not fantastic through this channel. Most of the audience I reach do not use Kobo, so it’s a little hit or miss as a channel.

    The statistics are pure garbage, though. They have counters for “All time” ((I almost never want to know my all time numbers)) and “This month” without giving you what you currently have earned and is sitting in your account waiting to be paid out. If you want to just see numbers for a specific book, you have to know the eISBN or hope you type in the title correctly. They are largely useless except to tell you how many books you sold that month and a rough royalty estimate for each individual month.

    Also, payment. So Kobo pays either monthly ((After 45 days)) if you reach a total sales threshold of $50USD. If you do not, then you have to wait to get that payout every 6 months. It was a bit of a hassle to get my account hooked up and I do not make that much from the channel, so it’s not… fantastic. On the other hand, they do offer 45% royalty on books priced under $2.99, so that is nice at least. Just… not ideal.

    Overall, it’s got a decent process to get the books out there and an interesting market, but it’s not one of the better ones in terms of the usability or statistics, and the payments are a bit of a pain.

    Next week: Smashwords!


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    Let’s get one thing straight. Amazon is just… awful as a company. The’ve put a bit of a stranglehold on a lot of the online publishing industry and keep trying to make things worse so that they can make a profit. Because they are a company and their publishing arm is just… ugh. ((Met the guy in charge of KDP once. Just the slimiest person I have ever met.))

    Amazon KDP

    Amazon’s program is called KDP, or Kindle Direct Publishing, ((I think. I have never actually looked it up)) and it is one of those friends that I have to see more than I want to see. It will take .doc files and the conversion is fairly painless, though their viewer to check them online is… eeeeh. Look, you’re pretty much always going to want to download an actual copy rather than use an online viewer. Important to note: Amazon works in .mobi files, which are pretty much only used by Kindle. But, because Amazon is everywhere, .mobi is still important. ((And just an awful file format))

    Amazon’s sales statistics dashboard is the second best of them all, which is very pathetic. It will give you live sales updates, but it will not tell you which book got sold on their visualizations without selecting the book individually. It also will not display if a book has been returned. ((Heads up, someone can return your book after they’ve had plenty of time to read it)) Also missing: A running total of what they owe you. You find that out right before they’re about to pay you, two months after the sale.

    It’s also the channel that I have sold the most books through by far. The sales are fairly decent and regular, mostly because Americans buy most of their ebooks through Amazon. ((Other countries do not, though)) And Amazon knows it.

    The Problem with KDP Select

    So Amazon has this one program in order to access their extras. KDP Select. If you enroll in it, you can get free days during each three month period you are enrolled in, or the ability to offer it for a discount to promote your new release to the wide audience that Amazon has. They even have a page to help promote your discounted book! And it gets your book in Kindle Unlimited, where you can get paid per read page! 

    Unfortunately, enrolling in this means you can’t put out your book anywhere else. No Barnes & Noble, no Google Play, no Kobo, nothing. You technically can’t even put it out on a personal store that you run on your own site. You cannot do a wide distribution.

    But Kindle Unlimited! Except that the amount that you get paid per page ((The amount that I did,  anyway)) dropped drastically from the time I started to the time I eventually pulled my books from the program. From what I understand, Amazon has a certain fund every month to pay authors for their pages read. They take that amount, ((Subtract an amount that they use to pay select books bonuses)) divide by the total numbers of pages read per month across Kindle, and you end up with fractions of a cent per page. This has no bearing on the price of your book.

    This and the ability to discount your book for a week ((The Countdown deals are pretty sweet and a nice way to get some quick sales! They even actually advertise these for you a little, unlike the free books)) or set it to free for a few days are all great for promotion and getting your books into the hands of people, but my experience has been that people who get a free book off Amazon don’t come back for more. So I don’t advocate for this long term. 

    Pricing

    We talked about payment already, but let’s talk a little about pricing, because Amazon has made this standard across the industry. Basically what you need to know is this:

    Below $2.99 – You get 30%

    $2.99 and above – You get 70%

    Something else to be generally aware of is that Amazon will price match any price you have listed elsewhere. ((Which is how people list their books for free)) On top of that, I’ve also seen them change my pricing on different stores, or all stores even, without my setting anything.

    And then there’s the prints

    So Createspace looks like it’s getting absorbed by KDP Print. Currently, you are much better off with Createspace because they will do both proof copies and discount any author copies you order for your own purposes. Personally, I won’t be making the switch. I’m currently looking at Ingram Spark when the time comes and Amazon eventually kills Createspace.


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    Okay, so when I said that next was the fun stuff I… lied. Kind of. See, I’ve changed my process lately, and I’ve decided to put all of my new books out in print. This means that getting print done has to happen sooner, which means it’s the first outlet I’m going for.

    So, quick word to start. I chose Createspace because it does print on demand with minimal cost to set up, the books they turn out are of good quality, they have a good number of options, and they let you order your own books at a discounted rate. KDP, Amazon’s ebook arm, does have print options now, but I don’t know if the first two are still true about it, and the third is not. And now, onward!

    File preparation

    So there’s a lot of things to deal with here. What size do you want your book? How do you prepare the PDFs so that they’ll work? Bleed? No bleed? Widows? Orphans? Why does all this sound like a horror novel?

    I won’t be getting into the specifics of it here.

    I prepare all of my files, except sometimes the cover. And even when I don’t do the cover, I usually have to convert the file into a PDF. Explaining how to use various programs, laying out a book, and the practices around widows and orphans, I would strongly suggest just looking up how to do it yourself or hiring someone who will do it for you. ((Or hire me? I am considering doing some of this stuff freelance.))

    Once your files are done and you’ve submitted all the information to Createspace, they will have a person review your files. Once they have reviewed them, I order a physical proof copy. And then the fun begins.

    Proof edits

    If you follow me, you will have seen some of my proofing. When I get a physical copy of my book, I go through and read it with a stack of post it notes. As I’m reading, I make notes of any formatting errors that occur. I also make note of any editing things that I missed while I was doing those previous edits. And I always find something I need to fix editing-wise.

    Once I have all of those marked out, I go through the print file and fix all of those errors. I also have the Word doc open and fix the errors in that file as well. Both at the same time, until all of the notes are gone.

    I usually go through at least two rounds of this process, sometimes more, until I’m comfortable with everything.

    Everything good?

    Awesome! Files are all good, the print copy looks good, and we’re all ready to go. I don’t hit publish yet, but make sure everything is ready for publication. Now that I’m doing things a little differently, this is when I pick a publication date. Createspace does not allow you to set that date, or put things up for pre-order, so whatever date I pick to put my ebook out, I make a note to hit publish on Createspace 3 days before. It can take up to 3 days for the book to actually show up on Amazon.

    Distribution

    Okay, so here’s the tricky thing with ISBNs. Createspace will give you an ISBN, which will list Createspace as the publisher. Not ideal. But there’s a whole section of distribution that opens up to you if you do it this way.

    On the other hand, you use your own ISBN and you get to be listed as your own publisher. But you will not have your print book listed in the catalog for academic institutions. So… be aware of that.

    Other than that, your book will appear in just about every other online store within about two weeks of publication. If getting in libraries through hoping that they look through the catalog and find your book is a priority, use a Createspace ISBN. If not, you can use your own.

    Pricing and Payment

    Print book pricing works differently than ebook pricing, which we will get into. For print books, there is a base cost for Createspace to make and distribute your book, and then you set an amount on top of that which will reflect your profits. You want to make $5 per book? You set your price to $5 higher than that base price. Once your book is out and for sale, all you have to do is wait for people to buy it and watch the profits roll in.

    Now, quick reminder. I am Canadian. This means I get to let you know about the fun thing about not having an American bank account. ((Or an English one, because they don’t do this to folks with a UK bank account either))

    If you have a Canadian bank account, they will only pay you when you hit a certain threshold of earnings. That threshold is $100. Per currency as near as I can tell. I’m getting close to finding out, because I have only recently made a lot of books available through print. But when I do, I will be getting a real, physical, paper cheque! ((This is so old school, you guys))

    On the up side, I do sell print books! I just haven’t seen a payment from it yet because I’m waiting on the payment threshold.

    I know I didn’t go much into the specifics of Createspace, but it seems to be changing of late and some things I may bring up ((Like their statistics, which are awful)) probably aren’t going to be accurate in a month or two. And so, let’s move on to the parent company. Let’s talk Amazon.


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    We’re getting really close to actual distribution and getting your book out there! Or mine, however we’re looking at this. Now, this is going to be a do as I say not as I do sort of thing, because you should have this stuff done, but I never do. This will be quick and you’ll be so happy if you keep it all in a document somewhere. Anyway, onward!

    Synopsis

    The write up for your book that will go on the sale page. What is your book about? What would you put on the back cover of your book to get people who picked it up to decide to open it and flip through it? Remember that this synopsis will be truncated as preview text on some outlets, and others will ask for a short version and a long version of this. Either way, I would suggest keeping it to two paragraphs at most, since people will probably not want to spend a lot of time on the page reading it to decide if they want it.

    Categories

    When I say categories, I mean BISAC codes. Read through them and make a list of seven of them, and put them in order of how important they are to you. Different outlets will ask for different numbers of categories, and some of them will use older or newer lists. Or so I’ve found. It’s good to have backup categories.

    Keywords

    Keywords are things people can search for to find your books. This is text that is not in the categories or the description or the title. There are a lot of articles about how to adjust these to hack the system and get all the sales, but I tend to just use them as intended. If there’s zombies, I add “zombies” as a keyword. These are less important, but they are useful to help people find your book.

    And now we get to distribution!


    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    Now seems like an excellent time to mention that I am, in fact, Canadian. All those weird random Us in words? Totally intentional. ((Except in some books, where I remember to get rid of those. It varies.)) And because I’m Canadian, there’s a few things that function more than a little differently for me on the legal side of things.

    ISBNs

    First and foremost: For most outlets, you do not actually need an ISBN.

    There are benefits to having your own ISBN in some cases, though. It does allow you to list your own imprint instead of the distributor ((Smashwords, Createspace, etc.)) which is nice, though many of these places will sometimes designate you their own ISBN as well. I have chosen to get my own, personally.

    Because I’m Canadian, ISBNs work a little differently here than they do in the US. In the US, you just buy them, but in Canada, you can get them free! All you have to do is go and request a login from Collections Canada. Once you have it, they will give you a prefix and you get 10 ISBNs at a time. Use them up, and then you can send in another request. It’s taken at most 24 hours for them to approve me for another 10. 

    They do, however, ask that you make a Legal Deposit of your book to the Archive. When you do this, you will have two options: Open access or Restricted access. Open access means that the copy of your book will be publicly available to anyone looking through the digital archive. You don’t really want this if you’re looking to make money off of it, so be sure to select Restricted access. You cannot change this from what I’ve found after depositing it.

    You don’t have to do this, technically. As in, they don’t check as far as I’m aware. It’s mostly an honour system thing. Because Canada.

    Tax Forms

    The other thing you really need to know is about taxes. Most of the companies are American or deal directly with Americans to the point that they might as well be American. And that causes some issues for us dear people from other countries. Such as all of the outlets taking 30% of all profits and having it all go directly to the IRS. 

     

    Luckily, as a Canadian, I can use my SSN for… all of them now. You used to have to go through the process of calling a US tax office repeatedly until you got someone who would just do what you were asking instead of sending you to a complicated form that they might reject if you happened to fill it out with the wrong ink colour. Now, you can fill it out with your personal tax information and be on your way and that 30% will go down to 0%. ((For now, at least. Let’s hope that trade agreement with the US holds for just a little longer…)) This changes by country, so if you’re outside of the US and Canada, then you may have a different method.

    I probably won’t be using it for much longer, honestly, and will be trying to switch it over to my TIN ((Tax Identification Number, I think? The one for my business)) because I may not want all of this tied directly to my own personal tax information. I have gone through the trouble of registering Scrap Paper Entertainment as a separate business, ((You don’t have to do this, but I did)) but I have been slow to move the tax forms over. Mostly because I don’t currently know if they will take my TIN in the same way as they take my SSN.

    And now that that’s out of the way, we get to move on to… more prep work.


Join 900+ subscribers

Stay in the loop with everything you need to know.