Tag: publishing

  • Some things to prepare

    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    We’re getting really close to actual distribution and getting your book out there! Or mine, however we’re looking at this. Now, this is going to be a do as I say not as I do sort of thing, because you should have this stuff done, but I never do. This will be quick and you’ll be so happy if you keep it all in a document somewhere. Anyway, onward!

    Synopsis

    The write up for your book that will go on the sale page. What is your book about? What would you put on the back cover of your book to get people who picked it up to decide to open it and flip through it? Remember that this synopsis will be truncated as preview text on some outlets, and others will ask for a short version and a long version of this. Either way, I would suggest keeping it to two paragraphs at most, since people will probably not want to spend a lot of time on the page reading it to decide if they want it.

    Categories

    When I say categories, I mean BISAC codes. Read through them and make a list of seven of them, and put them in order of how important they are to you. Different outlets will ask for different numbers of categories, and some of them will use older or newer lists. Or so I’ve found. It’s good to have backup categories.

    Keywords

    Keywords are things people can search for to find your books. This is text that is not in the categories or the description or the title. There are a lot of articles about how to adjust these to hack the system and get all the sales, but I tend to just use them as intended. If there’s zombies, I add “zombies” as a keyword. These are less important, but they are useful to help people find your book.

    And now we get to distribution!

  • Publishing as a Canadian

    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    Now seems like an excellent time to mention that I am, in fact, Canadian. All those weird random Us in words? Totally intentional. ((Except in some books, where I remember to get rid of those. It varies.)) And because I’m Canadian, there’s a few things that function more than a little differently for me on the legal side of things.

    ISBNs

    First and foremost: For most outlets, you do not actually need an ISBN.

    There are benefits to having your own ISBN in some cases, though. It does allow you to list your own imprint instead of the distributor ((Smashwords, Createspace, etc.)) which is nice, though many of these places will sometimes designate you their own ISBN as well. I have chosen to get my own, personally.

    Because I’m Canadian, ISBNs work a little differently here than they do in the US. In the US, you just buy them, but in Canada, you can get them free! All you have to do is go and request a login from Collections Canada. Once you have it, they will give you a prefix and you get 10 ISBNs at a time. Use them up, and then you can send in another request. It’s taken at most 24 hours for them to approve me for another 10. 

    They do, however, ask that you make a Legal Deposit of your book to the Archive. When you do this, you will have two options: Open access or Restricted access. Open access means that the copy of your book will be publicly available to anyone looking through the digital archive. You don’t really want this if you’re looking to make money off of it, so be sure to select Restricted access. You cannot change this from what I’ve found after depositing it.

    You don’t have to do this, technically. As in, they don’t check as far as I’m aware. It’s mostly an honour system thing. Because Canada.

    Tax Forms

    The other thing you really need to know is about taxes. Most of the companies are American or deal directly with Americans to the point that they might as well be American. And that causes some issues for us dear people from other countries. Such as all of the outlets taking 30% of all profits and having it all go directly to the IRS. 

     

    Luckily, as a Canadian, I can use my SSN for… all of them now. You used to have to go through the process of calling a US tax office repeatedly until you got someone who would just do what you were asking instead of sending you to a complicated form that they might reject if you happened to fill it out with the wrong ink colour. Now, you can fill it out with your personal tax information and be on your way and that 30% will go down to 0%. ((For now, at least. Let’s hope that trade agreement with the US holds for just a little longer…)) This changes by country, so if you’re outside of the US and Canada, then you may have a different method.

    I probably won’t be using it for much longer, honestly, and will be trying to switch it over to my TIN ((Tax Identification Number, I think? The one for my business)) because I may not want all of this tied directly to my own personal tax information. I have gone through the trouble of registering Scrap Paper Entertainment as a separate business, ((You don’t have to do this, but I did)) but I have been slow to move the tax forms over. Mostly because I don’t currently know if they will take my TIN in the same way as they take my SSN.

    And now that that’s out of the way, we get to move on to… more prep work.

  • File preparation

    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    So in order to get this stuff all online, you’re going to need to get your files ready. I am at this point assuming that you have finished writing and done all of the editing passes until you are happy with the final result. Once you are, then it’s time to format the files.

    Documents

    First of all, you’re going to want to read this the Smashwords guide on this. It is invaluable, even if it is long. It’s also the most restrictive and, honestly, only Smashwords is quite this strict on their formatting guidelines, so keep that in mind. 

    I tend to work out of .doc files. ((Multiple, but we’ll get into that with distribution)) They are the easiest to manage and edit later, plus most places will take them and do your conversions for you. ((Looking at you PublishDrive. We’ll get to you.)) Since I don’t do a lot of custom formatting, it’s the easiest for me to work with.

    And now for actually doing it. Since I write in Google Docs, I copy and paste all of my text into Word. From there, I open up the styles panel and then start murdering any style that isn’t Normal, Italic, Link, Center, Heading 1, or Heading 2. You can do this by selecting one of those custom styles ((Mine are always called Body Text something something something)), and clicking on the little arrow to the right of it. There’s a Select All option to click. Once it’s all highlighted, you can then click on any of the other styles ((Usually Normal)) and it will change all of the styles at once.

    A word of warning about this method, since I write a lot of books with telepathy. This doesn’t always preserve the italics and other formatting. So be careful.

    Once you’ve limited the styles used in the text down to just those few styles, then you’re usually good to go. Although, there’s one more thing for me.

    Front and Back Matter

    I have two specific things I always add.

    The first is a title page. It just has the name of the book, sometimes the name of the series, my name, the name of my imprint ((Scrap Paper Entertainment)) and the year of publication.

    The second is a page with a small bio on me, and a list of links on how to get in touch, including Twitter, Facebook, and the Mailing List. No one, to my knowledge, has ever clicked on them, but I’m in the habit of this now.

    Another common thing to add is a table of contents. I don’t personally recommend this in most cases, because the file will have an internal table of contents that will be more useful to your reader than the one at the front of the book.

    Calibre and ePub

    Now, every once in a while, you will need an ePub version. Of all the types, ePub will be the most versatile. Everything takes it, ((Some will only take it)) and this is the format it will be converted to ((Except Amazon)) so it’s handy to have.

    If you don’t already have it, get Calibre. If you have formatted your book as per the above, it will convert those docs really nicely into any ebook format you want. It will also allow you to edit the files directly, but you’ll need to know some basic HTML ((And have a working knowledge of email HTML because it’s pretty similar with how much of a pain it is)) in order to make it work.

    Personally, I only use this for very specific instances, but we will get into those more a bit later.

    Covers

    I’m hoping you already have your cover done. You’ll want it in .jpg, since that’s what’s actually going to upload to all outlets.

    For most, you will want a .jpg file of about 1563 x 2500 pixels for the cover. It changes by outlet, but 100% of places will at least accept a file of this size without any issue, though one I’ll be talking about will ask for larger.

  • So, here’s what I’m doing

    1. So, here’s what I’m doing
    2. File preparation
    3. Publishing as a Canadian
    4. Some things to prepare
    5. Distribution: Createspace
    6. Distribution: Amazon
    7. Distribution: Direct Distribution
    8. Distribution: Smashwords
    9. Distribution: Draft2Digital
    10. Distribution: PublishDrive
    11. Marketing: The Numbers, Social Media, and Mailing Lists
    12. Marketing: Paid Services and Free Stuff
    13. Marketing: Getting Reviews

    NaNoWriMo is over and I now have two more drafts! But now that the month is done, it’s time for me to start getting Hero Complex ready for publication, and working out just what I’ll be doing for next year. ((Probably the White Noise sequels and another Wonderland book)) However, there have been a few people from the Vancouver region who have been curious about self publishing and were asking how they were to go about doing it.

    Self publishing is my jam, so I have been having a few conversations about what my process is and the specifics of what I’m doing. And now I am going to go through it all over the next few weeks with you.

    I’m not going to be going through things like how to write or edit your book. Those are very different processes that vary wildly between people, so I am not the one to go to in order to figure out what’s best for you. This series is just going to be how I personally go through the process of formatting and publishing my novels. But first, a small preamble to get us started.

    Why am I doing self publishing?

    People have a lot of different reasons for getting into it, so I can only speak for why I’m doing it. I ended up getting very quickly disillusioned with traditional publishing after going to a writer’s convention and actually talking to industry professionals and other authors. My assumptions about what I could get published were cast aside and my belief that interesting ideas would win out were largely proven to be untrue and that marketability and the ability to sell were much more important.

    I was very idealistic back then. Very.

    Worse, after talking to a lot of other people who actually had books published, I found that some of these people were having to start from scratch to get their next books published, back t the conference to pitch to agents fresh despite already having a book published. Some were looking to expand into other genres, some had their books go out of print and were unable to get their rights back, and none of this was something I wanted to hear at the time.

    And the final nail in the coffin for me, the main reason I wanted to go the traditional publishing route, was finding out that many of these smaller authors had to do their own marketing. As some of you may already be aware, I am absolute garbage at marketing.

    In the end, I figured that I might as well just start publishing them myself. At least that way I could publish whatever I wanted on my own schedule, and I wouldn’t have to re-pitch every time I had a new project that targeted a slightly different demographic. I also wouldn’t have to rebrand myself every time I wanted to expand into new genres.

    It’s a much more time-consuming route, to be sure, and takes up a lot more resources. I need to come up with my own cover art, need to find my own editor, and still have to do my own marketing, but in the end it’s been rewarding on its own. Even if only now, five years later, I’m only really starting to hammer down a process.

    So, if you want to know what my process for getting a book published is, stay tuned. First up is file preparation.