I thought I had read this book before when I took it out, but there was no history on it. Upon closer investigation, this appears to be a part 2 to his previous book: Hooked. And it is weird.

This book largely focuses on different strategies to take back your time and how to not be so distracted by the world around you. And if you are reading it for that purpose, it is awful. The useful stuff appears on just about every productivity tips list, and there is a complete lack of nuance or acceptance that different people have different lives and needs. The work section in particular really requires that you have control over your own schedule, and he advocates for making your friends and family feel bad for looking at their phones.

But as a sequel to Hooked, it is fascinating. He previously wrote a book about how to use psychology to make addictive products, and in this one he’s putting the onus on the user to not fall for the things he pushed for in the previous one. The first one was from the perspective of the product, this one from the user, and he never puts together that he is remotely responsible for creating the problem in the first place.

And that’s really a larger tech and design issue that I am not getting into right now.

Overall, if you are looking for ways to become better at controlling your own attention, not this one. But if you read Hooked and you want to watch the author completely avoid any accountability in creating a world where technology is specifically designed to be addictive and blame the user for allowing themselves to become addicted to technology and the world at large around them, including I think using several of the same studies from the first book reframed as a bad thing, it’s actually pretty interesting.

Am I having some bad brain times that have made me unable to really read anything fiction, so I’m going to be on a bit of a nonfiction kick for a while? Yep! You have been warned. But this one isn’t self help or about how to better yourself this time! This one is about personal tracking. Which… well, very relevant given all the brain stuff for the moment.

The book explores the people who track their lives digitally and how that impacts both themselves and the world around them. There’s the more traditional things you might expect, like using that data to better optimize your day and otherwise use it for the purpose of improving their lives in some way. But there’s also the lesser talked about portions about people who share this information and develop an audience that are interested in the data they can get about others mundanely shared online, from comparing steps with peers to social media posts documenting the food you eat.

Below all of those levels, I really liked the reflection that a lot of this data collected is not matched with the level of reflection about the meaning of it. It’s definitely something I have seen in previous attempts to otherwise optimize various aspects via data tracking. Also interesting is the more positive social aspects of data sharing, such as being able to more accurately put together the day a pipe bomb went off in Oregon. We hear plenty about the negative aspects of data tracking and putting your information out there, so it’s refreshing to see something positive come of it.

Overall, I thought it was a really interesting read! I liked the discussions around the reasons behind tracking, where there were opportunities, and where it was maybe not accomplishing what people really intended.

Today in taking out random books from the library, a book about Cirque! I have never been myself, but have always wanted to go. There’s a tent that I can see from the train when they come into town, but I haven’t been yet. So obviously I had to check out a book about it, even if it looks oddly like a business book.

It’s not a business book, though, not really. It’s a motivational book about how to improve your life, but told through the framing device of a sports talent rep discovering the world of Cirque and having the people who work behind the scenes give him life advice via telling him about the intricacies about their job and how inspired they are by it.

It’s clearly fictionalized if not entirely fictional. There is no way that everyone in Cirque speaks in quotables, I am sorry. But I did find it to be a very effective and entertaining way of getting the message across of finding your passion and understanding that the risks are worth the rewards of happiness in the end. It is a little heavy handed at times, but I still enjoyed it.

If you’re looking for something a little different in the motivational self help genre, this one is certainly an interesting read. It’s also a very quick read, and you’ll be able to get through it without much trouble.

Do I want to try and make my art into a business? Yes. Do I want to do what I’m required to do in terms of marketing and getting an audience to do it? Do I want to create a solid brand presence, niche down, get rid of half the stuff I’m doing so I can be consistent, build a loyal following off of that, and then diversify back out later? Nope! But I will read a business book or two in order to feel like I’m actively doing something to help my cause!

This book is very much what I expect a girl boss business book to be. It feels 85% empty platitudes about how you can do anything, you’re awesome and amazing! There’s about 5% advice that is presented with the same kind of framing, with “Put it out into the universe” language without pointing out that getting your idea written down in a way where you can look at it and revise it is actually a good and practical thing. And then there’s about 10% actual business advice that I’m pretty familiar with in terms of how to find your target audience and be a brand.

Also, there were pitches for her course throughout it and I am not a fan of that inside my library books. Make me look you up, don’t try to grab my email address in exchange for information you keep alluding to and never getting to.

I like a lot of very concrete and practical advice, so this was very much not the kind of book I think I was ever going to be compatible with. The little bit of useful information that’s in there is pretty widely available elsewhere, but if you need a bit of that emotional support in your entrepreneurship journey, maybe it will work better for you.

I’m starting to realize one of the problems with posting these reviews once a week and post dating them to the next Friday is that it’s tricky to tell where my brain is in the healing process. It is not far enough, which is important to know for me talking about this book.

This book is a series of essays, which I have only just learned is written works on a topic and not arguments written in a very specific, teacher-approved format. The topics were variable, all of them coming back to horror, and I know that I enjoyed the experience of reading it! But there was one main problem.

I don’t remember a single thing that I read.

This is not a reflection on the book, but how I’ve been during recovery. Because each of these essays was focused on only a couple ideas, my brain just wasn’t able to hold onto one when I started the next. It was a fascinating experience, and one that I will hopefully never experience again.

But I do know that I enjoyed what I read, which is something! And if you were thinking about checking it out, do it! And then tell me what I read.